Recently I found myself sitting in a lecture room with a collection of much younger students, I am doing a course on web development as I have been considering a new career designing sites, and the lecturer started trying to determine our relative ages. The purpose of this exercise was to determine how many in the audience had known a time before the arrival of the World Wide Web. You see she, the lecturer, was making the point that the way we all do research has changed greatly since the onset of the internet era.
Time was that when you wanted to research certain career opportunities like commencing a new venture you would need to conduct extensive market research, maybe lots of surveys of your potential client base all of which would take lots of time. But by using a few of the many tools available on the web this can now be done immediately or at least a lot more speedily. You can find out if your new career ideas have any mileage in hours rather than weeks or even months.

The normal way of doing this is by using a keyword analysis tool. There are a wide variety available to you many are free and others pretty expensive. The sort of tool you eventually choose to use depends on what sort of venture you have in mind and how much time and money you can spend on this venture. There are also many companies already on the web who will do all this work for you and give you a very detailed report regarding your potential targeted market. To commence this process you need to contemplate the sort of words and phrases your potential customers will use to find you on the internet, then input these into your chosen keyword tool. Possibly the one that a lot of people know of and use first is the Google AdWords keyword tool, you can find it here (https://adwords.google.co.uk/select/KeywordToolExternal). Although it is mainly aimed at those who are considering a Google AdWords campaign it is simple to use and the results you get are easy to follow. If you would prefer to use a software package for your keyword analysis WEB CEO www.webceo.com has both a free and paid for version that is also rather simple to get the hang of and they also have training available.

So what though do these tools tell you about the validity of your potential new career idea? Well let’s say you want to sell a certain product on the internet you put a keyword or phrase into the tool and see how many searches per month are currently being made. If not many people are searching for your product then you know that it’s not liable to sell in inordinate quantities. Another thing you can check for is the amount of competitors you are likely to up against. This too is very crucial when considering your potential career opportunities as you may have a great product that a lot of people are looking for but are entering a market that is already saturated. Working this out is called the keyword effectiveness index or KEI and this is a formula invented by search engine specialist Sumantra Roy and a lot of keyword tools now make use of this technique to produce results for you.

So as you can see by using the various internet tools available you can easily and quickly see whether any potential internet career ideas you have are worth pursuing, but remember this is just the beginning your chances of success will still come down to your ability to co-ordinate all the elements of an internet venture.

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